Contingencies to Airasias Marketing Strategy Essay Example for Free

Contingencies to Airasias Marketing Strategy Essay Suggest three contingencies AirAsia should consider and rationalize your choice. What are the main modifications to the current marketing strategy should AirAsia undertake to respond to these contingencies. There are number of threats that AirAsia faces thus it should have well-prepared contingency plans in case certain situations occur. The following part focuses on analyzing three main contingencies that AirAsia should take into consideration as well as the modifications to the current marketing strategy that it would have to make to respond in case certain events occur. What if price war happens  To compete with the rivals, each airline introduced its own strategy. Famous full service carriers like Singapore Airlines and Thai Airways have set up low cost subsidiaries. Malaysia Airlines launched competitive promotion scheme while independent low-cost airlines like Valuair focused on improving customer services through offering additional benefits to customers. Obviously, the harsh competitiveness in the region strengthens the probability that price war might happen. Price war happens when almost all airline companies simultaneously start to reduce their prices and the region’s aviation industry as a whole fails to deliver profit. Price war might have a serious impact on AirAsia if it, together with other airlines in the region, starts to reduce its prices to compete. Customers now will have various choices and would be able to switch to the airlines that offer them the best price as well as best service. If price war does happen, AirAsia should make the following modification to its current strategy: Increase customer satisfaction by improving on-flight service quality as discussed in depth in the third paragraph of question one. What if customers decide to switch to other airlines Air Asia now has to face up with increasing competition not only from low cost subsidiaries of full service carries but also from the emergence of independent low cost airlines. With the increasing emergence of new airlines which provide customers with not only low fares but also â€Å"a level of service far beyond that expected†, the probability that customers switch to other airlines is very high. Recently, AirAsia has been receiving many complaints from passengers who are unsatisfied with the service quality. Focusing intensively on keeping costs low, AirAsia neglected the satisfaction and convenience of its customers. Thus, the company should consider the possibility that customers might switch to other airlines. In this case the following modifications to the strategy should be made: AirAsia should offer incentives for the customers to stay with the company by introducing frequent flyer bonus miles. To motivate customers’, AirAsia can also offer membership cards which would provide them not only with additional miles but also with regular customers’ discount on specific flights to specific destinations or at special period of time. What if AirAsia is unsuccessful in entering new markets such as China and India†¦ AirAsia is now looking for expanding routes to other countries in the region and China and India are a huge potential. However, these markets have completely different economies and therefore there is a probability that the market will not support a new airline. Also, for example, when going to China – a huge market, AirAsia needs to be ready to face tough competition. Besides good reputation in the market, well-established airlines in China such as China Airline, Cathay Pacific, etc. are offering very high quality service to customer. In addition to that in the meantime, AirAsia has to compete with many tough competitors in its local market. Thus, there is possibility that AirAsia might not take the lead when entering new markets and might not be able to reach its targets in new markets. Therefore, AirAsia should take into account the possibility of low demand and be ready to make modifications to its strategy in order to respond: The Olympic Games 2008 would be a great opportunity for AirAsia to strengthen its image in customers’ mind. To take this advantage, AirAsia should organize some activities to promote the company. Other big companies will certainly promote itself through taking part in such activities as Olympic Sponsorship, On-Air advertisement, etc. AirAsia should choose a different tactic. Instead, it can create association between AirAsia and the Olympic through programs spread via mass media such as: design logo for AirAsia used during the Olympic time or organize a lottery program the prizes of which would be Olympic tickets or flying tickets inside China. AirAsia can also use other promotion programs like offering round trip tickets flying to cities where the Games would take place at the price of 1 reminbi (Chinese currency) for the first 10 customers buying tickets at a random period of time during 6 months before the Olympics. This should help build up the demand for AirAisa’ services among the customers and enhance its position in customers’ mind. To conclude, it is important for AirAsia to be aware of all contingencies that may happen during its operations and to be ready to apply modifications to the strategy to protect itself from any possible issues that might occur. These contingencies may not come to reality but it is essential to have contingency plans and to be able to make necessary modifications to the strategy in case of the price war, or lost of the customers, or difficulties entering the new markets in order to adapt to these changes and continue to operate successfully.

Speech Recognition Software :: Essays Papers

Speech Recognition Software Wouldn't it be nice to talk normally to our computers, just as we've seen the characters in "Star Trek" do? Of course, the computers in "Star Trek" understand what you're saying, and that's still a long way off. Tecnology has been advancing at astonishing rates, developing new software for a better interaction computer – human. For example Dragon Systems' NaturallySpeaking is the first continuous-speech voice-recognition program designed for general dictation Until now, most voice-recognition programs supported discrete speech. Examples include Dragon Dictate, Kurzweil Voice, and IBM's Simply Speaking and VoiceType. These work well in special circumstances. But. You. Have. To. Speak. Like. This. Good enough IBM's soon-to-be-released Via Voice different is that they offer large-vocabulary, continuous-speech recognition. Their promise is that you can speak normally and the program will understand what you say. These programs are designed to replace dictation machines and give you hands-free typing. Seeing this In NaturallySpeaking, the app writes the words you speak, and you can save what you've spoken as an .RTF file or copy the material to the Clipboard and an application. You can even edit your text within that application by speaking specific phrases. Saying phrases like "select word" or "spell that" is cumbersome and more time-consuming than editing by hand, but it does allow hands-free use of the program. Ideally, it could be combined with a speech-synthesis program that would verbally prompt you for information. But the real breakthroughs are farther off, when the programs can better differentiate the context of what you are saying. Even then, that doesn't mean the computer will understand what you mean. That's just science fiction. But having it recognize words as you speak them is a big step forward. Dragon has added some new dictation and editing capabilities not found in its previous product, DragonDictate. You can spell words by saying the letters instead of using the alpha-bravo alphabet. Voice macros enable you to add long phrases to documents by speaking shorter ones. To aid postdictation editing, its new select-and-say feature highlights a word or phrase anywhere in the document if you say, "Select [word or phrase]." Typically, you'll have to edit your document after you dictate it; if you wish to edit your file orally, you have to learn the appropriate voice commands. Once you have installed the software it is important that you go through the speech training consisting on two parts. The first part, an informative dictation trainer, stepped me through both a basic and dictation training session.

Educational Distinction between US and Bangladesh Essay

Hello everyone, I am here to present a paper on the educational distinction between the USA and Bangladesh. Education is one of the most important tools today, and it is education that would change the future of the country and of the world. Let me read you an interesting poem on education by Randy Johnson first, a poem that states clearly what exactly an educational system must achieve in an individual’s life: â€Å"If you want to succeed, go to college and get a degree. Study hard and make good grades, that is the key. Nothing spells success like a good education. You can be a doctor or President of a corporation. If you want to be a success, an education is what you’ll need. A person who is educated will be far more likely to succeed. † As we all know, the American education system offers its students one of the most varied set of options available anywhere in the world; one would be able to choose to study anything at all that interests him or her, right from art and music to rocket science and nuclear physics. At an average, an American child is required to start school at the age of five, which is when he joins kindergarten, after which he progresses through consecutive grades and reaches secondary school level. After the student attains his High School Diploma, he can enter the College or University of his choice, where he would be awarded either an Associate’s Degree or a Bachelor’s Degree. He can progress towards a Master’s degree, and thereafter towards a PhD. (American Education System 2007) Secondly, I would like to say that it would help to remember that America is considered a free society, with equal opportunities for everyone, regardless of their gender, cultural and religious or even sexual orientation, and their ethnicity. I will now compare this state of affairs with those in Bangladesh. According to the past United States Secretary of State Henry Kissinger, â€Å"Bangladesh is the basket case of the world. † He meant that Bangladesh was one of the poorest countries in the world at the time, 1972, where more people than not live below the poverty line, even today. This crowded city is constantly battered by natural disasters such as floods, famine and drought, and experts state that education in the country would automatically help to improve productivity and to further the economic growth of the country. Education is therefore the key to development and to change in the dismal conditions in the country. The World Bank has loaned significant amounts of money to the government of Bangladesh so that conditions may be improved and the country’s people may broaden their horizons through education, that most essential tool to growth and development. In Bangladesh most private schools offer English as the medium of instruction. However, private schools are often unaffordable for the poorer classes, and therefore, the masses learn in Bengali, the state language. Private school students are expected to complete their A-levels to enter a College or University of their choice, while others must write their Matriculation to complete school. The homeless hundreds in Bangladesh are offered educational instruction by Madrassas, where priests teach them the ways of Islam. At the end, the students are expected to become either priests or other Islamic religious figures. (Education in Bangladesh n. d) Third, let us examine the state of education in America. However, Robert Reich, a Professor of socio and economic policy at Brandeis University has stated that America is fast on its way to ‘marketing’ its higher education, a dangerous trend, in which education is starting to resemble any other professional service industry, in which an ‘investment’ is made, and returns expected from that investment. To compound the problem, certain expensive ‘brands’ of education are becoming available only to those elite who can actually afford them, thereby denying the same to those who lack the funds to pay for the education. Shouldn’t education be freely available to all those who need it? (Reich, Robert 2004) In Bangladesh, the problem is that education in the English language is not available to everyone who may want it and this at a time when English is being recognized worldwide as one of the most important skills that an individual may need in the workplace. The BBC World Service Trust has launched an initiative in the country, wherein the language becomes accessible to hundreds and thousands of Bangladeshis, so that these people may be able to play a more important role in the social and economic development of their country. (Howie, Caroline n. d) As Choudhury puts it, Bangladesh seems to be slowly but inexorably moving towards a military rule, what with plenty of anti-American and anti-West sentiments being aroused by the nation’s leaders. Moriarty, a US diplomat working in Bangladesh, says that if one were to hope to improve the ties between Bangladesh and America, then one must make concerted efforts to accelerate the development of the ‘three Ds’, that is, democracy, development and denying space to terrorism. If the issue of education were to take precedence over these problems, then there is no reason why the country cannot progress in leaps and bounds, to stay at par with the developments in the rest of the world. (Salah Uddin Sohaib Choudhury 2008) Finally, let me compare America and Bangladesh in terms of education, and see where both stand. As one educationist put it, investing money and resources in children’s future is neither a luxury, nor can it be considered a choice, be it in the United States of America, or in Bangladesh, or anywhere else in the world. Take the example set by America: a hundred years ago, it was decided that every child born on American soil must complete his or her high school education, and about forty years ago, an order was passed to make sure that every American child would enjoy the chance to enter the College or University of his choice. The ‘No Child left Behind Act’ passed by President Bush has been one of the groundbreaking policies ever passed, and quite a lot of hard work has gone in to make sure that no child is indeed left behind, or deprived of the education that is his birthright. In Bangladesh, although it is true that students have the choice of attending world class schools, it is almost certain that only the elite and the wealthy would have a chance to enroll in these schools, leaving the rest far behind to attend either Bengali schools or schools run by Madrassas that teach in Arabic. Out of these, about 15% Bangladeshi children do not even get a chance to enter primary school, while even less are able to complete their higher education. As a matter of fact, even the teachers in schools seem ill equipped or even trained to teach, no matter what the medium of instruction may be. It is the widely held belief that collaborative efforts must be initiated if changes are to brought in, and this is the reason why agencies like USAID have stepped in with new teaching methods and materials designed to make learning fun and interesting for Bangladeshi children. We can hope that things will improve in Bangladesh, and that Bangladeshi children, and also American children, will be better equipped to face the challenges of today with greater strength and courage than before. (Hafez, Khoda 2004) As Bill Beattie put it, â€Å"The aim of education should be to teach us rather how to think, than what to think – rather to improve our minds, so as to enable us to think for ourselves, than to load the memory with thoughts of other men. † I would like to conclude with this small quote on education that clearly explains what education must and should be all about. Thank you!

Court Comparison Contrast Paper - 625 Words

CJA 224 Week 2 Learning Team B Assignment Court Comparison Contrast Paper States and federal court system State The state court system is diverse and each state has its own judiciaries. The state has organized systems of courts and special court groups. Inferior courts are the lowest level of state courts that includes municipal, magistrate, police, and county, justice of the peace, and traffic courts, sometimes informal with minor civil and criminal cases. Superior court handles serious offenses known as state district court, circuit courts, and many others. Superior courts are by counties, hear appeals from inferior courts, have jurisdiction on major civil suits, serious crimes, and the nations jury trials occur.†¦show more content†¦The next is the district courts, the United Stated courts of appeals, superior to one or more district courts composed of 11 judicial courts established in 1891 by Congress throughout 50 states with six to 27 judges in each. Courts of appeal have jurisdiction in cases involving challenges of orders of a federal regulatory agency as Securities and Exchange Commission (Columbial Electonic Encyclopedia, n.d). The supreme court of the United States is the highest court of the federal system, mandated by the Constitution since 1869 composed of a chief justice and eight associate justices located in Washington, DC in hearing all final jurisdictions on cases. This court may review decisions from the United States courts of appeal and also choose to hear appeals from the state appellate courts if a federal constitutional issue is involved, possessing the original jurisdiction on limited cases involving high-ranking diplomats from other nations or between two states. Other federal judiciary have group of courts to handle limited types of disputes, including special federal court of court of court of federal claims on monetary claims with Tax Courts and the United States government. 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