A Marketing Research Project on Pepsi

A Marketing Research Project on Pepsi Pepsi Cola was first made in the 1893 by pharmacist Caleb Bradham in New Bern, North Carolina. Initially Pepsi was introduced as Brads Drink by Bradham in 1898 and was made at Brahams pharmacy where the drink was also sold. Later, Bradham changed its named to Pepsi Cola, due to the enzyme pepsin and kola nuts used in the recipe. In 1903 Pepsi-Cola was officially registered with the U.S. Patent Office. Today Pepsi Cola is manufactured by PepsiCo. PepsiCo is a world leader in convenient snacks, foods and beverages. Currently PepsiCo is the number 2 manufacturer in soft drinks behind Coca Cola, number one in snacks and number one in juices. PepsiCo has revenues of $40 billion a year with beverages contributing to less than 50% of that revenue. Market Segmentation Early in its history, Pepsi understood market segmentation and the importance of having consumers to advertise to that arent locked into a specific product yet. Pepsi realized in the 1940s that African Americans were an untapped  niche market. At the time Pepsi was able to gain market share by targeting and advertising towards African Americans which they have continued to do. Today Pepsi markets its product to younger people. The idea behind marketing towards younger people is to lock them into their product throughout their life. Pepsi realizes that their beverages will continued to be bought by customers as they get older so they are trying to build a strong customer base by marketing to 14-30 year old males and females. Pepsi markets to all social backgrounds of all educational and occupational backgrounds. Pepsi customers are loyal to their products as they can easily switch to an alternative beverage and these customers are both aware and interested in the products Pepsi has to offer. Market Size/Characteristics The market size of the soft drink industry has been changing. It decreased in early 2000s, and is now increasing into the 2010s. The market has shown an increase in both sports and energy drinks. Currently, the total market value of soft drinks in the United States is $60 billion. As of 2009, Pepsi-Cola had sales of $18 billion trailing only behind Coca Cola in the United States. Soft drink consumption has a market share of 46.8% within the non-alcoholic drink industry in the United States where the total market value of soft drinks over $307.2 billion globally. Market Share Data from Beverage Digests 2008 report on  Carbonated Soft Drinks has shown that PepsiCos U.S. market share is 31 percent while rival Coca-Cola Companys is nearly 45 percent percent. Overall, Coca-Cola outsells Pepsi in almost all areas of the world, few exceptions. Below is a graphical representation of United States soft drink market share from 2008. pepsico.com Brand Product Attributes From the Pepsi Cola website they explain how with all of the different Pepsi products available that there is something for everyone. Pepsis brands are very popular not only in the United States, but all over the world and are enjoyed by everyone. The product Pepsi offers from its colas are sweet, delicious, less carbonated than its rival Coca Colas. Pepsis Mountain Dew product is even less carbonated than its Colas and is of very sweet tasting, marketed towards the younger populations. The Gatorade products Pepsi manufacturers are global leaders in sports drinks and provide a delicious tasting beverage with a lot of electrolytes for athletes losing fluids in a hard workout or a competition. The teas and waters manufactured by Pepsi are refreshing and a tasty alternative to the carbonated beverages. Product Mix The product mix of Pepsi is one which is very wide and very deep. The width of Pepsi products come from all of the different types of products Pepsi sells which include carbonated soft drinks, waters, energy drinks, teas, juices, ready to drink coffees, and sports drinks. The depth of Pepsi Cola comes from the numerous Pepsi brands in each type of product. Pepsi has big brands in each product category. Some of the large brands in each category include: Carbonated Soft Drinks Pepsi, Mountain Dew, Sierra Mist Waters Aquafina, Sobe Energy Drinks Amp, No Fear Teas Lipton Brisk, Iced Tea Juice Drinks Dole, Ocean Spray Dairy-Based Drinks Sobe Ready to Drink Coffees Starbucks Sports Drinks Gatorade, G2 Pepsi-Cola is leading selling beverage for Pepsi in North America and the world. Mountain Dew contributes greatly to Pepsis sales and has a large presence in the North American soft drink market. Below is a graphical representation of the Pepsi-Cola North American Product Mix. pepsico.com Product Strategy The strategy of Pepsi can be taken right from a quote off of the Pepsi website which reads: Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them. From this quote one can easily recognize that it is important to Pepsi to produce good tasting products that are distributed all over and easy to purchase. Pepsi and its products can be seen everywhere and this is important to them as they have so many different products. Pepsi has products that are alternatives for each other and this allows them to have such a great presence in the soft drink market and have large percentages in the market share. Product Life Cycle Product life cycle is the stages a product goes through from its introduction, to growth, its maturity, and then its decline. The Pepsi Company, although it has a lot of mature product in its colas and other soft drinks, it still has some growth. A lot of the growth of Pepsi is due to the newly popular energy drinks which it produces and the sports drinks. The new products Pepsi is producing each year give me reason to believe it is not quite at maturity, but is at the top of the grown stage in its product life cycle. This diagram helps illustrate where Pepsi currently is in its life cycle. Product Development and Innovation The Pepsi Company website writes, The Pepsi Company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices. The way Pepsi develops products and innovates is by offering new different tasting beverages. Pepsi has come out with numerous different soft drinks, and has added many other products to their product mix. Other types of beverages including energy drinks, juices, and sports drinks are ways in which Pepsi has been innovative and the different flavors it comes out with ever years shows the development of Pepsi. Pepsis latest innovation is adding three new products which are considered to be a throwback to the 1960s and 1970s. Pepsi Natural, Pepsi Throwback, and Mountain Dew Throwback will all be sold with these older logos and are all sweetened with natural sugar. These recipes date back to the 1960s and 197s and will be able to be purchased this month. Pricing The United States carbonated soft drink market is a mature market where the industry sales growth is largely driven by population growth and advertising. Product innovation is also taking place in the industry and is an important aspect of pricing in the market. Since there is a mature nature of the market both Pepsi and Coca Cola have resorted to price discrimination strategies to maximize the value of consumer demand. Price discrimination means that there will be different prices for the product in the different regions it is being sold. Pepsi, Coke or other soft drinks have similar prices and the price will vary slightly from place to place and depending on which packaging it is sold in. Distribution On February 26, 2010 the Pepsi Beverages Company  (PBC) was formed when PepsiCo bought both of its largest distributors in the world. The Pepsi Beverages Company is made up of the Pepsi Bottling Group which worlds largest  bottler of Pepsi-Cola beverages. The Pepsi Bottling Groups sales of Pepsi-Cola beverages accounted for more than one-half of the Pepsi-Cola beverages sold in North America. Pepsi Beverages Company is also made up of the former PepsiAmericas Company which was worlds second-largest  bottler of Pepsi-Cola beverages and had19 bottling plants in the United States and had a presence in 16 other countries. PepsiCo and Pepsi-Cola now has much control over its bottling companies and the distribution of Pepsi Cola products. Pepsi products are distributed to stores all over, from small grocery marts to larger bulk warehouse stores, and through fountain drinks. Packaging In the United States Pepsi products are sold in plastic bottles and cans as well as dispensed through a fountain. The cans are packaged in 6 packs, 12 packs and cases of 24, 36 and 360. Pepsi also has bottles come in 1, 1.5, 2, and 3 liters. Energy drinks first  sold in eight-ounce cans in the United States, but now are sold in similarly sized cans to the other soft drinks. The Pepsi packaging has been simple, containing a blue color, differing itself from the Coca Cola red. Pepsis packaging has not changed much until its new look in 2009 which it changed its logo and packaging in an attempt to distinguish itself and promote itself from the other colas as a cultural leader. Advertising Strategy Recently, cutting back on television Shifting to social media Website, Twitter, Facebook 2010: First time in 23 years without Superbowl Ad Younger generation Pop stars Movie stars Promotion Pepsi Challenge: Pepsi vs. Coke Pepsi Stuff: merchandise purchased with Pepsi Points Pepsi Refresh Project Pepsi brand is dedicating $20 million dollars a year Donations to local organizations Causes proposed by the public in health, arts and culture, the environment and education Media partners for the project include: AOL, Face book, Hulu and MTV Competitive Products Coca-Cola  and  Pepsi  are the two most popular and widely recognized beverage brands in the world Pepsi-Cola and Coca-Cola Classic are the predominant carbonated cola beverages Coca-Cola is the original Pepsi tastes sweeter than Coca-Cola Coca-Cola has more carbonation than Pepsi depending on what region you are in Said that depending on where each one was made the amount of carbonation in them will be different, proving that neither Coca-Cola nor Pepsi have more carbonation than one another Both drinks are no longer seen as a beverage but mainly as a brand Both companies commit to sponsoring festivals and charitable projects in third world countries Marketing Approach Both Coca-Cola and Pepsi market as part of a life-style Pepsi tries to reach out to the younger generation by appealing to pop culture Pepsis Website: flashy pages containing social media links Coca-Colas website: less flashy and uses a classical appeal, promoting history of beverage

The Harmful Educational Tracking System Essay -- Education, Curriculum

In this day and age, the United States, leader of the free world, is not leading. Our economic system is failing. Even worse, our educational system falls short compared to other nations. Consequently, our literacy rate and mathematical abilities are far behind; and even more embarrassing is the fact that education is not doled out equally despite our rather relentless fight against inequality. When academic achievement is examined on the basis of race, class, and gender, widening academic gaps are evident. * If this continues, there will be nowhere to go but down, economically and educationally. In order to prevent this foreboding future, we must get rid of the practice behind it - Tracking. Tracking, or homogenous grouping, is a process in which groups of students are assigned to different sets of classes, or tracks, based on factors such as academic performance, teacher recommendation, and potential for acquiring more knowledge (Oakes 3; Gamoran and Mare 1152). Schools use tracking to determine class placement for students for optimal instruction. The placement of these students is, supposedly, meant to meet their varying needs. In some schools tracking is done based on subject, meaning a student can be a quick learner in math, but slow in language, etc (Lockwood 2; Oakes 3). While tracking can serve as an effective means of organization within a school, it also harbors many detrimental effects for students. This brings me to the purpose of this paper, that tracking is not a practice worth continuing and should be discontinued? Tracking must be terminated. In this paper, in order to understand why we must detrack, I will first examine tracking in terms of race and class. Second, I will consider the effects of tracking as... ...Web. 14 Oct. 2011. Page, Reba Neukom. Lower-Track Classrooms: A Curricular and Cultural Perspective. New York: Teachers College, 1991. Print Petrilli, Michael. â€Å"All Together Now? Educating High and Low Achievers in the Same Classroom.† Education Next 11.1 (2011): 48-55. Web. 4 Nov. 2011. Pool, Harbison, and Jane A. Page, eds. Beyond Tracking: Finding Success in Inclusive Schools. Bloomington, Indiana: Phi Delta Kappa Educational Foundation, 1995. Print. Schofield, Janet Ward â€Å"International Evidence on Ability Grouping With Curriculum Differentiation and the Achievement Gap in Secondary Schools.† Teachers College Record 112.5 (2010):1492-1528. Wheelock, Anne. Alternatives To Tracking and Ability Grouping. Virginia: American Association of School Administrators, 1994. Print.

To what extent is Chapter 1 of Sense and Sensibility a fitting introduction for the novel to come?

In this novel, Austen is setting out rules of conduct for women in a time when England was moving from a period a long stability to sudden and total change. Unless people knew how to behave, she thought, chaos would ensue. England was entering the Industrial Revolution, having just seen the French Revolution and the American War of Independence. A new literary style was sweeping the nation, one to which Austen was much opposed: Romanticism. A dichotomy had arisen from the popularity of Romanticism within the literary groups of the time. It is possible to label these two groups as ‘Sense' and ‘Sensibility'. (The Gothic style also came about at this time, championed by those who had suddenly discovered freedom [both literary and, in some cases, physical] with the fall of oppressive governments surrounding England – Austen also wrote anti-Gothic novels, like Northanger Abbey. ) Austen was definitely in support of ‘Sense', which this novel shows so clearly. Austen argues her case for sense over sensibility by polarising the main protagonists on the subject. Marianne represents sensibility in all its dramatic, baroque and over-the-top glory, whilst Elinor represents sense (not cold, emotionless logic, but a tactful reason about situations). Although Austen shows the reader the downsides of both poles, sensibility is harshly and heavily punished and in the end sense wins out when Elinor gets to marry the man she wants and Marianne gives up sensibility and accepts an unconvincing happy ending with a socially respectable result. Austen, then, is writing not a novel, but a book of behaviour for women in this tumultuous time, much in keeping with little girls' conduct books of the time. The first chapter so brilliantly allows for these developments later in the book by not mentioning them at all, or at least not until the closing paragraphs in which the reader is introduced to Elinor and Marianne. This first chapter is primarily concerned in setting up Austen's character in the book, that of satirical social commentator and moral guide. And this character is set up within the opening paragraph. Austen's behaviour as author in this chapter almost contradicts Elinor later on. The way the aristocratic Dashwood family interact with each other on human terms is mocked and pulled apart by Austen's scathing irony; these first paragraphs could almost be in defence of sensibility! Relationships are described in contractual terms: no longer is your son family, he is clientele; no longer do you love, you esteem. Family isn't about affection, its about affectation. Appearance and finance are all that matter on the Norland estate, respectability and wealth. People are spoken of in terms of utility and actions are taken for the sole purpose of acquiring wealth. Any affection shown with that is an added bonus, purely accidental and by no means essential to the relationship. There is one sentence at the end of the first paragraph in which are contained almost all of the social morays with which Austen holds qualm, and she makes her qualms clear with her irony and diction: â€Å"The constant attention of Mr. And Mrs. Henry Dashwood to his wishes, which proceeded, not merely from interest, but from goodness of heart, gave him every degree of solid comfort his heart could receive†. â€Å"The constant attention†, not constant affection, or even constant love, no, â€Å"constant attention†. They waited on him, served him as best they could to ensure a large chunk of inheritance, but not to worry, they did not do this â€Å"merely from interest, but from goodness of heart†. This sentence does not redeem their greed, but rather reinforces it, that â€Å"merely† adds dimensions to this sentence which implies that even if they were good of heart, they were still selfish and out for all the could get. Finally, the comfort they offer the old man is only â€Å"solid†, no more than materialistic. They do not enrich him spiritually or intellectually, only materially. Austen has now set out the rules for the following novel, without even bringing her protagonists to light. Austen is by far the most important character in the book, and her characterisation, therefore, is the most important. It is essential for the reader to know Austen before the reader knows Elinor or Marianne, or else the aim of this book to teach people how to behave would be lost. The fact that Austen seems to be pulling apart the social order whilst Elinor is in whole-hearted support for retaining the social order may seem perplexing, but I think a solution comes if one understands Austen as a person of moderation. She punishes Elinor also (though less harshly than Marianne) for being too restrained. In so many passages in the book there is an awful feeling of imprisonment on the part of Elinor as she is unable to do anything socially unacceptable. Therefore, there is contradiction between Austen and Elinor, but that is because Elinor is not Austen, she is not perfect or correct or a paragon of what Austen believes correct behaviour for a woman. Sense is supported, but room for emotion must be allowed or one is not human, says Austen, but cold and dead.

10 of the biggest challenges for administrative assistants on the job

10 of the biggest challenges for administrative assistants on the job Administrative assistants are often the unsung heroes of the workplace. They are the ones who keep the office running smoothly or the boss happy and well prepared to do her or his job. They can multitask, possess multiple skills, and must face a variety of expected and unexpected challenges. The ability to face down any challenge and set it right is one of the things that really separate the great administrative assistant from the good.When taking on such a position (or considering if this is the field for you), it is vital to be aware of the kinds of challenges that lay ahead of you. Are you up to the task? You should know before you dive in.Keeping CalmA major part of being an administrative assistant is- you guessed it- assisting someone. It’s right there in the job title. If you’re lucky, you’ll be assisting someone who is courteous, understanding, and patient. But that’s often not the case. A superior can be rude, impatient, unreasonable, or downright explosive.It is totally natural for such behavior to make you want to explode too, but the seasoned administrative assistant takes a deep breath and figures out how to navigate difficult personalities. This can be even trickier when the person you are assisting explodes in front of sensitive clients, because you will not only have to defuse your ranting superior but also smooth things over with the client. Basically, youre expected to be cool, collected, and professional at  all times.Striving for PerfectionPeople who act cuckoo at work are more prone to make mistakes. That is a luxury an administrative assistant is never allowed. The best of the best remain organized and on top of the situation no matter what the situation or workplace environment may be. Everyone else can be running around like chickens without heads, but you must always remain in control of your work. Adaptable, dependable, and precise, all without breaking a sweat? Thats you!Never ForgettingOn a similar note, you are not allowed to ever forget anything. Ever. Keep a well-detailed calendar and make sure to check it constantly. Set yourself reminders on your phone. Jot down notes on Post-Its and stick them to your monitor. Do whatever it takes to make sure that everyone thinks you have a photographic memory- even if you don’t. They key is to come up with whatever weird systems works for you, and then to stick with it.Knowing Everyones Likes and DislikesAdministrative assistants most also get into the heads of the people they’re assisting, because not everyone in the office is the same. For example, some coworkers may love to gobble carbs during big meetings and expect a plate of croissants on the table. Others might need their vitamins and prefer a selection of fruit. It’s your job to know what everyone wants and make sure they get it.Staying CheerfulFinally, administrative assistants don’t get to wake up on the wrong side of the bed. Well, they do get to, but they can never let that show. No matter what is happening in the office or your personal life, a smile must always spread across your face, a skip must always be in your step, and pleasantness must radiate from your voice. You must exude happiness even when everyone else is down in the dumps. That can be one of the biggest challenges, since it is not always easy to get a handle on your emotions. People who can’t might not be cut out for a career as an administrative assistant.

Target Research Essays

Target Research Essays Target Research Essay Target Research Essay Individual Research Proposal Introduction In this day and age, we cannot deny that technology is a key aspect of our daily lives and has definitely made our lives more efficient and convenient in several aspects. 61 million individuals are using mobile phones for health related topics, 29 million patients exchange emails with physicians, and 9 million consumers use health communities online (Nicole Lucille). However, many pharmacies are currently not exploiting technology to benefit their companies to their fullest potential. It Is thus essential that technology Is embraced to allow pharmacies to gain a better understanding of their customers and their needs. After doing research in the technology area, I have found several methods in which pharmacies are adapting to improve their businesses. These include creating phone applications, the use of social media, utilizing and analyzing their patients data and the use of cloud storage. Through our past meetings, I understand our group does not want to move in the direction of Improving Targets phone applications due to the technicalities involved. In view of our short time span to work on Targets case, as well as our familiarity with social media platforms, I propose that we look into the use of social media and the collection and analysis of patients data. Social Media The power of social media is evident in the statistics and the results it produces. In the recent years of marketing, 93% of marketers use social media for their business (Peelers), reflecting a major shift In direction In how companies advertise and publicize. 7% of Americans say that Backbone has a greater Impact on their archiving behavior (Bell) and 80% of Backbone users prefer to connect with brands on Backbone (Peelers). 57% of marketers have acquired customers via their blobs and 52% of consumers say blobs impacted their purchasing decisions (BOB Informatics). In addition, only 11% of Americans trust the Pharmacy Industry (Lucille) which reflects a lot on the relationships that have been created between the industry and its customers. These statistics ar e Important for companies as It shows consumers spending most of their time on social media platforms. Thus, It Is evident that the roll is becoming more social and it is time for more pharmaceutical industries to jump in and get in line with this trend. Target currently has a social media platform but it does not seem to be utilizing it to its maximum potential and moreover, does not bring in the pharmaceutical aspect of its business into it. At the Ephraim Connect conference In 2012, it was identified that for industries to use social media effectively, It needs to be customer centric, consistently used and engaging for the consumers (Hammond). This Is something that pharmacies need to take note of when implementing the use of social media in their businesses. One successful company that has used social media effectively is Sansei Diabetes US. They experimented ways in engaging their patients by setting up a Discuss Diabetes Blob and free online education sessions for their patients (Pectoral). This allowed the company to improve and focus on the health and wellbeing of the patients that they served, engaging with also created Risk, Inc. , which allows patients to access news that is important to them at their convenience (Nasty). Austereness uses Twitter to host chats about attains prescription programs as well, which allows the company to receive feedback on their prescriptions, reaching out to more patients in an effective manner (Pectoral). These companies use the various social media platforms to connect on a deeper level with their patients, creating a closer customer relationship and thus greater value in their services. Data collection The use of technology allows companies to collect data in real time. Imagine going beyond Just a simple app, but one that monitors a persons health and gives a patient radical warnings when their health is taking a down turn. Anne O Ordain, Global Managing Director of Accentuates Life Sciences industry group, mentions that technologies can help bring products to market more quickly by allowing patients to provide real-time data right from their own homes (Accentuate). In addition, the extensive use of technology could allow one to gain greater insight on customers. Through the analysis of their medical records, financial, genetic and patient reported data, companies can provide a greater overall value to patients at lowest costs (Accentuate). The Problem Currently, Target seems to be failing miserably in the technological aspect of its company and is at present, not monopolizing technology to its advantage. Its cartwheel app was invented to provide discounts and various benefits to customers but instead has generated negative reviews from the public. The difficulty in finding it and navigating around the app to access the various functions that are available is frustrating for customers Geoff Bagel). In addition, having downloaded Targets main app myself, I realized that the pharmacy tab in their app, leads the user back to Targets official website, which defeats the purpose of the app all together. Looking at their current use of social media platforms such as Backbone, communication is only one way, from Target to consumers. No personal relations are created between Target and its customers through the use of the papas and social media platforms, which is vital should target wish to maximize its customer retention rate. The conclusion I draw from my research is that Target customers want something simple that provides value. Proposal I believe, to provide the greatest value and convenience to customers, Targets hermetically business can use social media platforms and an in-depth analysis of their patients data to improve customer relations, which in turn will improve revenues. The use of social media in advertising in the pharmaceutical industry is tightly regulated by the government (Anna Washerwomen) and this is probably deterring Target from expanding into this area. In depth analysis of customers data could result in having to deal with privacy issues as well. Is it worth it then, for Target to enter into this arena? Definitely. Companies such as Brayer U. S (Washerwomen) have overcome these obstacles by being more conscientious and investing greater time and energy to monitor such platforms, ensuring that they are used well within the these obstacles and monopolizing Targets use of technology to strengthen the relationships of the company and its customers. Reaching out to one person through social media is equivalent to reaching out to the hundreds in that persons social circle, resulting in an exponential increase in awareness of Targets efforts. In addition, by using in-depth data analysis, Target can cater its various products more accurately to meet their individual consumers needs. Conclusion Customer relations are vital to any business and in this tech save. y age of ours, there is no better way to create that connection then through the use of technology. In addition, technology will provide much needed convenience, efficiency and tools, if used properly, that are able to better allow Target to provide for its customers. Sooner or later, Target will have to use such tools to better market its products and by not doing so, Target might find itself lagging behind in the industry. Why start later when we can start now?

Sculptures of Ancient India and Greece Essay Example | Topics and Well Written Essays - 750 words

Sculptures of Ancient India and Greece - Essay Example It is evidently clear from the discussion that if one takes a look at the ancient statutes of gods that both cultures produced, one will be able to see that there are some similarities between them. Zeus of Artemisium and Shiva of Brahmaputra Valley show the deities in positions that feature the perfect balance of posture. Indeed, while Zeus is standing firm and his feet, Shiva is dancing. However, each posture is elegant. On the other hand, these two sculptures also show the differenced between the approaches. Thus, Zeus is shown as an athletic middle-aged man, while Shiva is depicted as having eight arms. Nevertheless, it would not occur to the Ancient Indians that having eight arms is not realistic. Now, it may be advantageous to turn to the analysis of the sculptures that depict people. The two examples that will be used are the famous Discobolus and Dancing girl from Mohenjo-daro. As for the similarities that these two works of art possess, one might suggest that they give the r ights proportions of the human body create an adequate image of a person. However, there is a significant difference: while the body in Discobolus is shown in all correct anatomic details, Dancing girl provides only a general appearance of the body, allowing the audience to focus on the spiritual message that it sends. This means that the Greek statue is similar to the contemporary photo, but is made in marble, while the art of Ancient India is more concerned with the meaning than with the actual form. As one can clearly see, the differences in the depiction of gods and men that were explored in the paragraphs above might be easily explained if one recalls the cultural values and ideas that were dominant in Ancient India.

Strategic Leadership and Entrepreneurship for Dr. McDougalls Right Essay

Strategic Leadership and Entrepreneurship for Dr. McDougalls Right Food Asian Entres - Essay Example The founder and owner of Dr. McDougall’s Right Foods, Dr. John McDougall, as the chairman of the board of directors, continues to extend the most crucial influence to the thrusts and goals of the organization. As part of the management team, one’s sphere of influence encompasses â€Å"responsibility for corporate governance, corporate strategy, and the interests of all the organizations stakeholders† (Q Finance, 2009, par. 1). Through the coordination and participation of other management team members, one has relevant impact in suggesting recommendations towards the implementation of the business plan. The success of the management team is sourced from equal, fair and just collaboration and participation of all members, regardless of the diversity in responsibilities. In this regard, there is no eminent bias within the organization. With regards to anticipating hurdles, as normal as any organization operates, hurdles come in terms of external factors that are unseen, yet could influence the firms’ operations. These hurdles are increases in prices of raw materials or minimum wages for employees; imposition of additional value added taxes; or stiffer competitors, An effective leadership style is that which conforms, adjusts and adapts to the demands of the situation. One would demonstrate a situational leadership style that focuses on the capabilities and resources of the organization, in conjunction with the defined goals. Any strategy that needs to be designed must focus on the achievement objectives at the most efficient and effective manner. Any potential shortcoming is perceived in terms of responding appropriately to unanticipated changes in both the internal and external environment. One’s competencies and qualifications are the strengths that would assist in designing strategies towards the accomplishment of organizational goals. Weaknesses could come in terms of responding effectively to